TURNING STRATEGY INTO RESULTS
My Process
I merge product and content design into one workflow, with
specialised conversational AI to deliver seamless, high-impact user experiences.
I merge product and content design into one workflow, with specialised conversational AI to deliver seamless, high-impact user experiences.
Product Design & Content Design
Product Design & Content Design
Merging design with copy for maximum business impact.
1. Discover and Strategise
2. Design and Build
3. Test and optimise
DESIGN & CONTENT
1
Discover and strategise
Every great experience starts with clarity. This stage merges product design with content strategy to uncover user needs, success metrics and business goals to set your product apart.
Stage outcome:
A shared strategic foundation: user insights, clear opportunities, and aligned goals that guide design and content.
How do we get there?
Project Alignment
User Context
Gen. Research
User Journeys
Problem Framing
Goal Definition
Product Design
Content Design
DESIGN & CONTENT
2
Design and Build
Strategy turns into structure here. Product Design and Content Design systems come together to prototype, iterate and refine tangible experiences.
Stage outcome:
Tested user flows and prototypes, and design systems that align product and content - ready for delivery.
How do we get there?
Information Architecture
UX/UI Design
UX Writing
AI Prototyping
Iterations
Design Systems
Product Design
Content Design
DESIGN & CONTENT
3
Test and Optimise
Designs don't end after launch. This stage blends user testing, content performance to refine what's working, and fix what's not. This stage removes the "huh?" from the user - one "huh" at a time.
Stage outcome:
A validated, data-driven product experience that evolves with your users. Smoother journeys, better copy, more impact.
How do we get there?
Product Design
Content Design
Usability Testing
A/B Testing
Content Analysis
Product analytics
Iterations
User insights
DESIGN & CONTENT
1
Discover and strategise
Every great experience starts with clarity. This stage merges product design with content strategy to uncover user needs, success metrics and business goals to set your product apart.
Stage outcome:
A shared strategic foundation: user insights, clear opportunities, and aligned goals that guide design and content.
How do we get there?
Project Alignment
User Context
Gen. Research
User Journeys
Problem Framing
Goal Definition
Product Design
Content Design
DESIGN & CONTENT
2
Design and Build
Strategy turns into structure here. Product Design and Content Design systems comes together to prototype, iterate and refine tangible experiences.
Stage outcome:
Tested user flows and prototypes, and design systems that align product and content - ready for delivery.
How do we get there?
Information Architecture
UX/UI Design
UX Writing
AI Prorotyping
Iterations
Design Systems
Product Design
Content Design
DESIGN & CONTENT
3
Test and Optimise
Designs don't end after launch. This stage blends user testing, content performance to refine what's working, and fix what's not. This stage removes the "huh?" from the user - one "huh" at a time.
Stage outcome:
A validated, data-driven product experience that evolves with your users. Smoother journeys, better copy, more impact.
How do we get there?
Usability testing
A/B Testing
Content Analysis
Product analytics
Iterations
User insights
Product Design
Content Design
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ CanyonBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
COLLABORATE WITH ME
Working together: Most common questions
Working together: Most common questions
Do you have a specific question not listed below? Ping me a message on Whatsapp - I'll get back to you in minutes.
Do you work as a Product designer, Content Designer and in Conversational AI separately?
Can you work full-time as an employee?
How quickly can we start working together?
Do you adapt to SaaS-specific needs?
LET'S INCREASE ENGAGEMENT TOGETHER.
Let’s chat!
2026, Benjamin Bruton - BB UX & Copywriting LTD
LET'S INCREASE ENGAGEMENT TOGETHER.
Let’s chat!
2026, Benjamin Bruton - BB UX & Copywriting LTD